Daily LCBO and Beer Store stock visibility, gap reporting, and visit tracking across Ontario's retail network — convenience, grocery, and on-premise included.
Every morning, GreenPaths pulls fresh LCBO and Beer Store stock level data through our partnership with InstantIQ — units sold and inventory on-hand across the full Ontario network. Your team sees exactly where product is sitting, moving, or missing before they leave the office.
GreenPaths connects to the LCBO's Sale of Data (SOD) program via API, bringing your sales data into the platform alongside live listings. Three packages are available depending on what your brand has access to:
If your brand sells through a distributor or has an ERP, GreenPaths can also ingest that feed for on-premise accounts not covered by Package H.
Accounts for every channel are pre-populated from the AGCO. What flows in on top depends on the channel.
| Channel | Stock levels | Daily listings | Sales data | Visits & activity |
|---|---|---|---|---|
| LCBO | ✓ | ✓ | ✓ | ✓ |
| Beer Store | ✓ | ✓ | ✓ | ✓ |
| Mass Grocery | — | ✓ | ✓ | ✓ |
| Convenience | — | — | ✓ | ✓ |
| On-Premise (LCP) | — | — | Some | ✓ |
Stock & sales data sourced daily. Accounts pre-populated from the AGCO. Sales data via LCBO Sale of Data program (Package E free; Packages C and H available for category and on-premise data).
GreenPaths tracks the full range of field activity, not just store calls. Every trade dollar and every event is logged against the account.
Log point-of-sale placement, display builds, and trade asset drops against specific accounts. Managers see what's deployed, where, and when it needs refreshing.
Track in-store tastings, launch events, and retail activations. Log attendance, products featured, and follow-up actions — all tied to the account record.
Full contact history, buyer notes, and interaction log per account. Reps carry the full relationship context into every visit, not just stock data.
Bars, restaurants, and LCP-licensed accounts are pre-populated from the AGCO. Reps manage them the same way they manage any retail account.
Every licensed consumption premises in Ontario loaded from the AGCO. No manual entry, no missed accounts.
Log every on-premise call, note the buyer contact, and track whether a new listing or tap handle resulted.
Track launch events, tap takeovers, and rep-hosted tastings — all tied to the account record.
For brands with distributor or ERP data, optionally pipe in on-premise sales volume so reps carry movement data into every call.
GreenPaths partners with InstantIQ to pull daily stock level data across all LCBO and Beer Store locations in Ontario. Reps see in-stock, out-of-stock, and never-stocked status for their products every morning.
Gap reporting in GreenPaths identifies every location where your product should be present but is not. Reps can filter gaps by account, product, region, or stock status and use that intelligence to prioritize their day.
GreenPaths gives managers KPI tools built around interactions, product goals, trade marketing, display assets, and listings. Rep effectiveness dashboards show volume and conversion performance across the network.
Yes. GreenPaths pulls daily stock data from both the LCBO and Beer Store networks through its integration with InstantIQ.
GreenPaths is available in both Canada and the United States. In Ontario, the platform integrates with LCBO and Beer Store data through InstantIQ, with continued expansion across North America.
Yes. GreenPaths pre-populates licensed convenience store accounts from the AGCO so reps can manage visits, track interactions, log conversions, and set product goals across their convenience book. Stock level data is not available for convenience stores — visit activity and account management are the core tools for this channel.
Partly. If your brand has access to grocery sales data through the LCBO's Sale of Data program, GreenPaths can pull that data through an API connection and surface it alongside your other channels. Reach out to confirm current grocery coverage for your specific channels — availability varies and we can walk you through what's live for your brand.
Yes. GreenPaths includes on-premise accounts — bars, restaurants, and other establishments operating under a liquor consumption premises licence — pre-populated from the AGCO. Reps can log visits, track listings, set trade marketing goals, and record events at on-premise locations using the same tools they use for retail. For brands with distributor or ERP sales data covering on-premise accounts, GreenPaths can also ingest that feed to surface sales alongside visit activity in one place.
Within about a week. Accounts are pre-loaded from the AGCO, data connections are configured during onboarding, and reps are trained before they hit the road. New territory managers can start working against real gaps and opportunities from day one — no IT project required.
GreenPaths is a field sales platform built for beverage alcohol brands operating across Ontario's full retail and on-premise network. It provides daily LCBO and Beer Store stock level data — including units sold and inventory on-hand — through a partnership with InstantIQ, gap reporting across the Ontario network, and visit logging with conversion tracking for field reps. Account listings are pre-populated from the AGCO and cover LCBO stores, Beer Store locations, licensed convenience stores, and on-premise establishments including bars and restaurants operating under a liquor consumption premises licence. Grocery sales data is available for brands with access through the LCBO's Sale of Data program, pulled via API connection. Grocery account coverage varies by channel and is confirmed per brand. Stock level data is available for LCBO and Beer Store channels only. GreenPaths is headquartered in Woodstock, Ontario and serves brands across Canada and the United States.
You don't need a full national rollout to get value from GreenPaths. A single-region pilot gets your team live and selling against real gaps within a week.
Start with Ontario — LCBO, grocery, and convenience accounts across your portfolio. Expand when you're ready.
Accounts pre-loaded from the AGCO, data flowing, reps trained and on the road in about a week. New territory managers are productive from day one — no IT project required.
Two reps or twenty — the platform works the same way. Add territories, channels, or provinces as your distribution grows.